Is Subliminal Learning An Easy Way To Achieve Self Improvement?

Have you ever wondered how a song got stuck in your head? Haven you ever wondered how a certain word came into your vocabulary even though you never remembered trying to use it purposefully? Could this be the effect of your unconscious exposure to subliminal learning?

Cited Research

An article in Wikipedia concerning to subliminal research highlights a series of laboratory experiments conducted by Robert Zajonc in the 1960s. In the experiments, subjects were exposed to various stimuli [Chinese characters, paintings, pictures of faces, geometric figures and auditory stimuli] for a very brief duration that could not be perceived consciously. They found that the subjects rated these objects more positively than the other characters which they had not seen. The article went on to state that subliminal effects were generally weak and unlikely to occur without controlled laboratory conditions. [1,2,3]

There are a lot of products available on the market today that claim they have subliminal messages encoded in their products. They talk about various “beats” that excite the learning centers of the brain which result in a magical acquisition of the specific subject matter.

However, the last sentence in the paragraph regarding a summary of the research above, clearly states, “that the subliminal effects were generally weak and unlikely to occur without controlled laboratory conditions.”

Scientists are finding that it is possible to accelerate the learning of some skills with the aid of subliminal learning. However, when learning complex skills such a language or mathematics, there is little evidence to support the value of subliminal learning programs.

Personal Learning Experience

It is a well known fact that we absorbed a lot of the knowledge that has shaped our personality before the age of three. The rest of our learning has been acquired through participation in the educational systems, other community institution and by experience relating to “trial and error.”

As we reach our adult years, we find some of this learning is now out dated; but continues to serves us in a negative way through false beliefs. To “unlearn” the beliefs is a task in itself. It is this author’s opinion that subliminal learning programs would be of little value in replacing our old beliefs with new desired ones. Some authors like to refer to this situation as running an anti-virus program on your computer. These programs effectively remove the viruses but they don’t install any new programs. Before the days of the computer, I liked to use the analogy of washing the blackboard. Remember how the chalk dust would adhere to the blackboard until the blackboard was almost gray if someone hadn’t taken the time to literally wash it? And how, after the blackboard washed, the new material was much clearer.

I end this article by stating, “That in the final analysis, we truly learn and retain knowledge through the conscious use of our five senses in the great and wondrous laboratory of life experience.”

[1]• ^ De Houwer, J., Hendrickx, H. & Baeyens, F. (1997). Evaluative learning with "subliminally" presented stimuli. Consciousness and Cognition, 6, 87-107.
[2]• ^ Zajonc, R.B. (1980). Feeling and thinking: Preferences need no inferences. American Psychologist, 35, 151-175.
[3]• ^ Bornstein, R.F. (1989) Exposure and affect: overview and meta-analysis of research, 1968-1987. Psychological Bulletin, 106, 265-289.